What I always loved about Spiderman and why he's my favorite superhero is the human element. The story is about people and relationships, and the fact that Spiderman interferes and interacts with that.
In contrast, Batman feels like it's him vs villains. Spiderman does not feel that way.
Human element was definitely felt, and it felt real. I mean, not all the electro and goblin shit, nah, but the relationships. The struggle. It felt personal. And I liked it.
My sister loved it. As soon as it finished she said "I think that's my new favorite movie ever." Then again she's a 14 year old girl that's easily moved and whatnot, so yeah :p